And So It Begins: Uber Adds "Uber For Things" Delivery Option

Uber has officially taken its first step towards becoming the next Amazon —or the next vertical-crazy, growth-chasing Icarus (Fab.com, Gilt Groupe, Groupon, take your pick.) The car-hailing company began testing a $15 to $30 courier option in Manhattan today called UberRUSH and yes they're very serious about the caps lock.

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